Com o objetivo de premiar a operação de call center da Teletech & Google, a Viva! Experiências adaptou uma campanha vigente chamada “Volta Ao Mundo” e incluiu a Volta ao Mundo (Fase Ásia) com a duração de três meses. Para o início do projeto, foi realizado um evento de lançamento da campanha que contou com a presença dos funcionários da operação e de parceiros da Viva! Experiências.
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In order to reward Teletech & Google's call center operation, Viva! Experiencias adapted an existing campaign called “Around the World” and included the Around the World (Asia Phase) with a duration of three months. To start the project, a campaign launch event was held, which was attended by the operation's employees and Viva! Experiencias.
CAMPANHAS DE INCENTIVO PARA O SETOR DE CALL CENTER
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Os universos de atrações da Viva! Experiências atendem, de maneira muito satisfatória, o gosto dos funcionários do setor de call center porque são pessoas jovens que ficam muito atraídas com a quantidade de experiências oferecidas e se motivam a buscar melhores resultados.
Esses funcionários acabam se encantando com a possibilidade de serem premiados com experiências que vão desde as opções mais radicais, como saltar de paraquedas, rafting ou mesmo atividades de bem estar como massagens, cuidados com o cabelo e toda a parte de gastronomia e diversão.
Além disso, as empresas de call center reúnem grandes números de profissionais em uma mesma operação: 100, 200 ou até mesmo 300 funcionários em um mesmo andar, por exemplo. Isso facilita a comunicação visual das campanhas que são desenvolvidas para esse público e estimula o cumprimento das metas. Consequentemente, a vontade de ganhar mais incentivos também é estimulada.
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INCENTIVE CAMPAIGNS FOR CALL CENTER
The list of attractions from Viva! Experiencias meet in a very satisfactory way the taste of employees in the call center sector because they are young people who are very attracted by the amount of experiences offered and are motivated to seek better results.
These employees end up being delighted with the possibility of being rewarded with experiences ranging from the most radical options, such as skydiving, rafting or even wellness activities such as massages, hair care and all aspects of gastronomy and entertainment.
In addition, call center companies bring together a large numbers of professionals in the same operation: 100, 200 or even 300 employees on the same floor, for example. This helps campaings' visual communication developed for this audience and encourages the achievement of goals. especially the desire to gain more incentives is also stimulated.
These employees end up being delighted with the possibility of being rewarded with experiences ranging from the most radical options, such as skydiving, rafting or even wellness activities such as massages, hair care and all aspects of gastronomy and entertainment.
In addition, call center companies bring together a large numbers of professionals in the same operation: 100, 200 or even 300 employees on the same floor, for example. This helps campaings' visual communication developed for this audience and encourages the achievement of goals. especially the desire to gain more incentives is also stimulated.
O CLIENTE: TELETECH & GOOGLE
Presente em 17 países e atuante há 30 anos no setor de call center, a Teletech fornece serviços de gerenciamento de clientes e atende mais de 3,5 milhões de consumidores diariamente para algumas das empresas mais bem sucedidas do mercado. Dona do projeto e da parceria com a Viva!, a Teletech Brasil presta serviços de atendimento para o Google e agregou nossos serviços para uma campanha de incentivo para a força de vendas de sua equipe.
A campanha “Volta ao Mundo (Fase Ásia)”, iniciada em outubro de 2015, trouxe ótimos resultados e foi estendida para duas novas ações de incentivo, sendo uma delas a “Fase África”, em janeiro de 2016.
Com um catálogo de prêmios desenvolvido em um hotsite exclusivo para a campanha, os colaboradores puderam acumular “droids” (pontos) e trocá-los por experiências em diferentes cidades brasileiras. Em São Paulo, as opções de experiências disponíveis incluíam, por exemplo, aulas de arco e flecha, aula de esgrima, diárias em academia, massagem, harmonização de chocolates com vinho, rapel, partida de boliche, além de diversas opções de restaurantes, tratamentos de beleza e cartões presentes para lojas virtuais.
Os funcionários puderam, inclusive, resgatar droids para os ingressos do festival de música eletrônica Tomorrowland Brasil 2016, vendidos exclusivamente para este e alguns outros projetos fechados pela Viva!
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CLIENT: TELETECH & GOOGLE
Present in 17 countries and operating for 30 years in the call center industry, Teletech provides customer management services and serves more than 3.5 million consumers daily for some of the most successful companies. Owner of the project and partnership with Viva!, Teletech Brazil provides support services for Google and added our services to an incentive campaign for the sales force of its team.
The “Around the World (Asia Phase)” campaign, started in October 2015, brought excellent results and was extended to two new incentive actions, one of which was the “Africa Phase”, in January 2016.
With a catalog of awards developed on an exclusive hotsite for the campaign, employees were able to accumulate “droids” (points) and exchange them for experiences in different Brazilian cities. In São Paulo, the available experience options included, for example, archery classes, swordsmanship, gym stays, massage, chocolate pairing with wine, rappelling, bowling, as well many several restaurant options, beauty treatments and gift cards for virtual stores.
Employees were even able to redeem droids for tickets to the Tomorrowland Brasil 2016, an electronic music festival, sold exclusively for this and some other projects closed by Viva!
The “Around the World (Asia Phase)” campaign, started in October 2015, brought excellent results and was extended to two new incentive actions, one of which was the “Africa Phase”, in January 2016.
With a catalog of awards developed on an exclusive hotsite for the campaign, employees were able to accumulate “droids” (points) and exchange them for experiences in different Brazilian cities. In São Paulo, the available experience options included, for example, archery classes, swordsmanship, gym stays, massage, chocolate pairing with wine, rappelling, bowling, as well many several restaurant options, beauty treatments and gift cards for virtual stores.
Employees were even able to redeem droids for tickets to the Tomorrowland Brasil 2016, an electronic music festival, sold exclusively for this and some other projects closed by Viva!
MATERIAIS CRIADOS
A partir do KV da campanha ter vindo do cliente, criamos os materiais abaixo.
Comunicação visual: banners, wobblers
Papelaria: folhetos, tags, kit de experiência para participante
Digital: e-mails marketing, banners para site personalizado
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MATERIALS CREATED
KV coming from the client, we created the materials below. Visual communication: banners, wobblers. Stationery: brochures, tags, participant experience kit. Digital: email marketing emails, banners for personalized website
LANÇAMENTO DA CAMPANHA: VIVA!, TELETECH & GOOGLE
No dia do evento de lançamento, a operação foi toda ambientada com a comunicação visual da campanha (banners, móbiles e testeiras nos monitores) antes da chegada dos funcionários. Essa comunicação facilita que os funcionários da operação lembrem da campanha de incentivo de vendas e, com isso, trabalhem melhor diariamente para conquistar mais prêmios.
Foram contratados dois modelos que retratassem as experiências da Viva!: um paraquedista (experiências de aventura) e um chef (gastronomia). Eles distribuíam folhetos explicativos sobre a campanha vigente e, assim, iniciavam o engajamento da operação da Teletech para o evento.
Brigadeiros gourmet foram sorteados para quem tinha adesivos prateados colados nos panfletos e, aqueles que tinham adesivos dourados, ganhavam uma sessão de escalda-pés de 20 minutos com uma massagista tailandesa. A sala de massagem foi montada na própria operação e a ação contou com os parceiros Brigadíssimo e Elements Spa by Banyan Tree do Tivoli Hotels.
Confira, no vídeo abaixo, como foi a campanha de lançamento:
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LAUNCH CAMPAIGN: VIVA!, TELETECH & GOOGLE
On launch event, the entire operation was set up with the campaign's visual communication (banners, mobiles and headbands on monitors) before the arrival of employees. This communication makes it easier for the call center's employees to remember the sales incentive campaign and, therefore, work better on a daily basis to win more awards.
Two actor models were hired to portray Viva!'s experiences: a parachutist (adventure experiences) and a chef (gastronomy). They distributed explanatory flyers about the current campaign and, thus, began engaging the Teletech operation for the event.
Gourmet sweets were raffled off for those who had silver stickers affixed to the flyers, and those who had gold stickers won a 20-minute footbath session with a Thai massage therapist. The massage room was set up in the operation itself and the action had the partners Brigadíssimo and Elements Spa by Banyan Tree from Tivoli Hotels.
Two actor models were hired to portray Viva!'s experiences: a parachutist (adventure experiences) and a chef (gastronomy). They distributed explanatory flyers about the current campaign and, thus, began engaging the Teletech operation for the event.
Gourmet sweets were raffled off for those who had silver stickers affixed to the flyers, and those who had gold stickers won a 20-minute footbath session with a Thai massage therapist. The massage room was set up in the operation itself and the action had the partners Brigadíssimo and Elements Spa by Banyan Tree from Tivoli Hotels.
Check out the launch campaign in the video below:
DEPOIMENTOS DO CLIENTE
“Estamos bastante satisfeitos com os projetos e com a parceria que temos com Viva! Experiências. Tudo tem funcionado muito bem e com uma atenção especial de toda equipe”
– Jean Magalhães, área de marketing do Google e apoiador da iniciativa.
“A Viva! trouxe um gás de inovação e motivação muito grande ao nosso time, algo que precisávamos no momento”
– Diego Romero, gerente de operações sênior da Teletech Brasil e responsável pela iniciativa.
– Jean Magalhães, área de marketing do Google e apoiador da iniciativa.
“A Viva! trouxe um gás de inovação e motivação muito grande ao nosso time, algo que precisávamos no momento”
– Diego Romero, gerente de operações sênior da Teletech Brasil e responsável pela iniciativa.
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CUSTOMER TESTIMONIALS
“We are very satisfied with this project and the partnership we have with Viva! Experiencias. Everything's working very well and with special attention from the entire team"
– Jean Magalhães, Google marketing area and supporter of the initiative.
– Jean Magalhães, Google marketing area and supporter of the initiative.
“Viva! brought innovation and motivation to our team, something we needed at the moment"
– Diego Romero, senior operations manager at Teletech Brasil and responsible for the initiative.
– Diego Romero, senior operations manager at Teletech Brasil and responsible for the initiative.
